130 years of quality.
When brand founder Joshua John "Cap'n Josh" Ward set out in 1889 to create a comfortable, secure rope hammock, he focused on better materials and heightened craftsmanship as keys to eventual success. Instead of using the rough, thinly wound hemp and manila rope common to his day, Cap'n Josh opted for heavier rope made out of skin-comfy cotton. Then, instead of tying his rope strands together – the bulky manner in which rope hammocks were then made – the crafty South Carolina riverboat captain devised a knotless double-latch weaving style that used gravity and tension to produce a lattice-like design. His new rope-and-wood creation was not only a pleasure to recline in, but was infinitely stronger and safer than those knobby old-style hammocks as well. Cap'n Josh's philosophy of greater comfort and dependability through craftsmanship and quality is what drives our hammock-crafting to this day.
Tradition:
The word gives us pause, and rightly so. It recalls in us those extraordinary things we hope we never lose. It reminds us of an increasingly uncommon approach to quality. Little wonder that in these topsy-turvy times of instant this and instant that, we increasingly find ourselves craving the simple sincerity of things done right. We long for that great American legacy of craftsmanship, that sense of something lasting and real and true. We long, in short, for tradition.
